The Cost Per Thousand (CPM) Indicator Shows

question 179

Multiple Choice

The cost per thousand (CPM) indicator shows

• A) the cost to expose 1,000 people to a television commercial.
• B) the cost to expose 1,000 people to a one-page magazine advertisement.
• C) the return on investment marketers get for their advertising dollar.
• D) the cost to expose a million people to any type of advertisement.
• E) how one media source compares to a different source for reaching target markets.

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Definitions:

Resonance Structure

Depictions of a molecule showing different possible arrangements of electrons, used to describe delocalization within the molecule.

Valence Shell Electron Pair Repulsion

A theory used to predict the geometry of individual molecules based on the repulsion between electron pairs in the valence shell of an atom.

Electron Pairs

Two electrons occupying the same orbital in an atom or molecule, typically forming a covalent bond between atoms.

Hydrogen Sulfide

A toxic, flammable gas with the formula H2S, characterized by a foul smell of rotten eggs, and found in many natural and industrial processes.