Your Supervisor Has Instructed You to Conduct a Marketing Research

question 175

Multiple Choice

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed.You have also been instructed to use primary data.You will:

• A) gather data from Standard & Poor's General Information File
• B) develop a mail survey to study your primary market
• C) employ studies done by the Federal Trade Commission
• D) make sure you locate Internet information by using a search engine
• E) ask the National Industrial Conference Board for its latest study

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Definitions:

Straight Rebuy

A purchasing situation in which a business buys the same goods or services without seeking new information or considering other suppliers.

New Buy

A purchasing situation characterized by a customer buying a product or service for the first time, often involving extensive decision-making and research.

Reverse Auctions

A buying process where sellers bid to provide goods or services to a buyer, with prices typically decreasing as the auction progresses.

Downward Pressure

A situation in which there is a driving force causing prices or values to decrease, often seen in markets or economics.