Use the Following to Answer Questions

question 86

Multiple Choice

Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Suppose that GE Transportation decided to produce only train engines for rail lines in the USA.The segmentation variable then would be:

• A)geographic location.
• B)type of organisation.
• C)market density.
• D)product use.
• E)customer size.

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Definitions:

Per Capita Incomes

Per capita incomes represent the average income earned per person in a specific area, calculated by dividing the area's total income by its population, indicating the general wealth of the population.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, indicating improvement in the standard of living.

Human Resources

The department of a business or organization that deals with the hiring, administration, and training of personnel.

Population Growth

The increase in the number of individuals in a population, often expressed as a percentage of the total population.