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Imagine Bic Manufactures and Sells Only One Type of Ballpoint

question 1

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Imagine Bic manufactures and sells only one type of ballpoint pen at just one price.All its advertising is the same and is directed at the mass market.What type of targeting strategy is Bic using?


Definitions:

Laon Cathedral

A prime example of Gothic architecture located in Laon, France, known for its early use of ribbed vaults and flying buttresses.

Romanesque Feature

Architectural characteristics typical of the Romanesque style, including rounded arches, solid construction, and extensive use of stone.

Portals

Gateways, either real or symbolic, that connect two distinct areas or realms.

Amiens

A city in northern France, known for its Gothic Amiens Cathedral and its role in World War I and II history.

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