The Five Major Stages of the Consumer Decision-Making Process, in Order

question 117

Multiple Choice

The five major stages of the consumer decision-making process, in order, are:

• A)information search, establishment of product criteria, evaluation of alternatives, purchase and post-purchase evaluation.
• B)problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation.
• C)problem recognition, information search, evaluation of alternatives, post-purchase evaluation and purchase.
• D)information search, evaluation of alternatives, purchase, trial adoption period and post-purchase evaluation.
• E)problem recognition, purchase, evaluation of alternatives, post-purchase evaluation and rebuy.

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Definitions:

John Von Neumann

A pioneering computer scientist, mathematician, and physicist known for his contributions to game theory, computer architecture, and quantum mechanics.

Analog Signals

Continuous signals that vary over time and can represent variations in physical phenomena such as sound, light, temperature, etc.

Java Virtual Memory

An abstraction layer over physical memory that allows Java programs to execute with the impression of having more memory space than is physically available.

JVM

The Java Virtual Machine, a platform-independent execution environment that converts Java bytecode into machine code.