When Consumers Focus on Communication with Friends and Relatives in Their

question 7

Multiple Choice

When consumers focus on communication with friends and relatives in their information searches, they are using __________ sources.

• A)internal
• B)personal
• C)marketer-dominated
• D)direct
• E)organisational

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Definitions:

Validity

Refers to the extent to which a test, experiment, or measurement accurately measures what it is intended to measure.

Culture-fair Tests

Psychological tests designed to be free from cultural bias, allowing for fair assessment across different cultures.

Intellectual Skills

Abilities related to thinking, reasoning, and solving problems that are considered higher-level cognitive functions.

Imperialist War

A conflict driven by a nation's attempt to extend its sovereignty over other territories, often for resources or strategic advantages.