As a Manager at IceCold Foods, Oscar Is Responsible for the Firm's

question 103

Multiple Choice

As a manager at IceCold Foods, Oscar is responsible for the firm's S'Cream brand of ice cream. He recently approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Oscar serves as a

• A) product development manager.
• B) target market manager.
• C) brand manager.
• D) commercialization manager.

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Definitions:

Job Requirements

The specific qualifications, skills, experience, and characteristics needed to perform a job effectively.

Online Games

Video games that are played over the internet, which can include both multiplayer and single-player experiences.

Branding

A company’s efforts to help existing and prospective workers understand why it is a desirable place to work.

Skill Inventories

Files of personnel education, experience, interests, and skills that allow managers to quickly match job openings with employee backgrounds.