Which of the Following Brand Strategies Is Being Used When

question 149

Multiple Choice

Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

• A) a line extension
• B) a brand extension
• C) a copycat brand
• D) a premium brand
• E) a multi-brand

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Definitions:

Adolescents

Individuals in the phase of development between childhood and adulthood, typically ranging from ages 10 to 19, experiencing significant physical, emotional, and social changes.

Similarity

The state or fact of being alike; often considered in psychology as a principle by which individuals group objects or features based on shared attributes.

Disruptive Behaviors

Actions by individuals, typically children or adolescents, that are socially inappropriate, causing disturbances in the environment or interactions.

Susceptible

The condition of being susceptible to damage or impact from a specific thing or situation.