Xer-Wise Markets and Promotes Its Products to Consumers Online

question 67

Multiple Choice

Xer-Wise markets and promotes its products to consumers online. Melody and Tom are considering a more aggressive approach to generate enthusiasm for the MuscleMaster over the Internet. They have discussed offering young adults free T-shirts and special discounts on Xer-Wise equipment if they will agree to hype the benefits of the MuscleMaster on Facebook. They are even considering setting up a program in which customers get commissions for directing friends to the Xer-Wise website. If they adopt these strategies, Tom and Melody would be utilizing

• A) secondary marketing.
• B) viral marketing.
• C) unified marketing.
• D) extended reach marketing.

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Definitions:

Quality

The benchmark of an entity based on comparisons with others of its kind; how superior something is.

Nondiseases

Conditions or states that do not qualify as diseases due to lack of pathology or discernible bodily disorder.

Deadly

Capable of causing death; extremely dangerous or harmful.

Non-P

In logic, an abbreviation for "non-Propositional," used to describe elements not pertaining to propositions.