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Juliet has found that her small business needs a better way to maintain accounting records and analyze business opportunities. Currently, she uses a manual accounting system. These days, any off-the-shelf accounting package available should do an excellent job of meeting her firm's accounting needs.
Commitment and Consistency
The psychological principle that suggests individuals strive to be consistent in their beliefs and behaviors, especially once a commitment is made.
Inflated Request
A strategy where an initially large and unreasonable request is made with the expectation of settling for a lesser demand.
Door-in-the-face Technique
A persuasion strategy where an initial, large request is made expecting refusal, followed by a smaller, more reasonable request.
That's-not-all Technique
A sales technique where an initial offer is made more appealing by adding something extra before the decision is made.
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