Salespeople Should Always Communicate Using E-Mail as It Eliminates Any

question 15

True/False

Salespeople should always communicate using e-mail as it eliminates any possibility of misunderstanding.

---

Definitions:

Instrumental Learning

A learning process in which behavior is modified through reinforcement or punishment, also known as operant conditioning.

Marketers

Professionals who are involved in the promotion and selling of products or services.

Retroactive Interference

A memory phenomenon where newly learned information interferes with the recall of previously learned information.

Proactive Interference

Proactive interference is a phenomenon in memory where old information inhibits the ability to learn and remember new information.