An Executive Summary Should

question 21

Multiple Choice

An executive summary should:

• A) break down a proposal to its primary and distinct parts.
• B) spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
• C) offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
• D) guarantee making a sale.
• E) present a sales agreement for a buyer to sign off on and complete.

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Definitions:

Value and Lifestyle Survey

A research tool used to assess consumer attitudes, beliefs, and behaviors to understand their purchasing decisions better.

Strategic Business Insights

Analytical information and perspectives that provide depth understanding of business environments to aid strategic planning and decision-making.

Psychographic Segmentation

A method of segmenting customers based on how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world in which they live.

NASCAR

The National Association for Stock Car Auto Racing, a company that organizes and oversees numerous auto racing events.