Craig, a Salesperson, Encounters a Situation Where Two Individuals from the Buying

question 66

Multiple Choice

Craig, a salesperson, encounters a situation where two individuals from the buying group disagree on a particular benefit of the product he is presenting. Which of the following tactics should Craig employ in this situation?

• A) He should be diplomatic and attempt to resolve the disagreement during the presentation.
• B) He should help resolve the issue at the end of the presentation.
• C) He should disregard the issue and continue with his presentation.
• D) He should always play an active role in any disagreement that arises.
• E) He should acknowledge the fact that each individual is entitled to their opinions and agree with the individuals.

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Definitions:

Capitalism

An economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market.

Limited

In a business context, referring to a company where the liability of its members is restricted to what they have invested or guaranteed to the company.

Communist Society

A theoretical economic system characterized by the collective ownership of property and by the organization of labor for the common advantage of all members.

Means of Production

The physical, non-human inputs like factories, machines, and tools required for the production of goods.