Martha Is Approached by a Door-To-Door Salesperson Selling Household Cleaning

question 75

Multiple Choice

Martha is approached by a door-to-door salesperson selling household cleaning equipment. As the salesperson begins to demonstrate a vacuum cleaner, Martha tells the salesperson, "The equipment I have is still good." In this scenario, Martha is most likely raising a _____.

• A) need objection
• B) service objection
• C) source objection
• D) company objection
• E) product objection

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Definitions:

Negative Stimuli

Elements or conditions in the environment that cause stress or discomfort, prompting a reaction to avoid or diminish them.

Aversive Stimuli

Unpleasant or harmful stimuli that an organism seeks to avoid or escape.

Primary Reinforcer

A reinforcer that is innately satisfying; one that does not take any learning on the organism’s part to make it pleasurable.

Praise

Expression of approval, commendation, or admiration directed at an individual or group.