Juan, a Sales Executive, Is Involved in Sales Planning for the Next

question 32

Multiple Choice

Juan, a sales executive, is involved in sales planning for the next eight months. In this scenario, Juan is making a(n) _____.

• A) short-term plan
• B) long-term plan
• C) annual plan
• D) quarterly plan
• E) fortnightly plan

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Definitions:

Company Sales Force

The team or department within a company responsible for conducting sales and reaching out to customers.

Independent Agents

Salespeople who sell a manufacturer’s products on an extended contract basis but are not employees of the manufacturer; also known as manufacturer’s representatives or reps.

Selling Company

A company or entity that is engaged in the act of selling goods, services, or both to consumers or other businesses.

New Buy

A purchase decision where a customer is buying a product or service for the first time, requiring significant research and evaluation.