In Creating the Advertising Message, Which of the Following Is

question 93

Multiple Choice

In creating the advertising message, which of the following is not recommended when creating a slogan?

• A) The slogan should be short.
• B) The slogan should be retained for a long period of time.
• C) The slogan should be accompanied by a spokescharacter.
• D) The slogan should be backed by a large marketing budget.
• E) The slogan should be memorable.

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Definitions:

Intelligent

Having or showing the ability to easily learn or understand things or to deal with new or difficult situations.

Sexual Harassment

Unwelcome or inappropriate sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature in a workplace or other professional or social situation.

Slang

Informal language consisting of words and expressions that are not considered standard in the speaker's dialect or language.

Western Cultures

Societies primarily found in Europe and North America characterized by values such as individualism, democracy, and market economies.