One Disadvantage of Mall-Intercept Interviewing Is

question 30

Multiple Choice

One disadvantage of mall-intercept interviewing is:

• A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
• B) have high turnover rates
• C) mall shoppers may not be representative of the target market population
• D) interviewers in mall-intercept studies are often distracted by mall activities
• E) high assault rates of interviewers

---

Definitions:

Measures

Quantitative or qualitative tools and methods used to evaluate, assess, or obtain data on various variables or phenomena.

Situation vs. Trait

Situation refers to the external environment that can influence behavior temporarily, while trait denotes enduring characteristics that influence behavior across different situations.

Mischel

Walter Mischel, an Austrian-born psychologist best known for his research on personality and his development of the cognitive-affective personality system (CAPS) theory.