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Behavioral Targeting Technology Is Being Used by Internet Retailers to Offer

question 70

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Behavioral targeting technology is being used by Internet retailers to offer different prices and promotional offers to different customers based upon their Internet and browsing habits. One potential downside to this practice is:


Definitions:

DSM-5 Categories

The division of mental disorders into specified categories as outlined in the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, used by clinicians and researchers for diagnostic and classification purposes.

Inaccurately Diagnoses

The incorrect identification of a disease or condition due to various factors, including misinterpretation of symptoms or test results.

Personality Disorder

A mental health condition defined by persistent unhealthy patterns in behavior, thought, and feelings, which are consistent across different situations and significantly diverge from what is considered normal by the cultural standards of the person affected.

Big Five

A theory in psychology that identifies five main personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

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