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A 200 Member Project Team Is Working on a Large

question 7

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A 200 member project team is working on a large and complex system with multiple sub-systems. They would like to start using the Agile Scrum methodology. As a Scrum Master, what would your best advice be?


Definitions:

Differentiated Marketing

A marketing strategy where a company targets several market segments with distinct products or services tailored to those segments.

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the diverse parts of an organization.

Benefits of Scale

Advantages obtained from expanding the size of operations, which often lead to reduced costs per unit.

Undifferentiated Marketing

A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.

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