A ________ Is "Unpredictable, Short-Lived, and Without Social, Economic, and Political

question 52

Multiple Choice

A ________ is "unpredictable, short-lived, and without social, economic, and political significance."

• A) fashion
• B) fad
• C) style
• D) trend
• E) megatrend

---

Definitions:

Market Share Analysis

An evaluation technique used to determine a company's portion of sales within a particular market or industry compared to its competitors, influencing strategic planning and competitiveness.

Marketing Analytics

The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

Total Market Sales

The aggregate sales revenue generated by all providers of a particular product or service within a specific market.

Product Development

The process of bringing a new product or service to the market, from idea generation through design, development, and commercialization.