When Magna International Developed an Automated After-Market Roof Rack for the Hummer

question 3

Multiple Choice

When Magna International developed an automated after-market roof rack for the Hummer H2, they had to buy some of the materials for the first time and seek an appropriate supplier. This represents a ________ buying situation.

• A) new task
• B) modified rebuy
• C) straight rebuy
• D) pioneering purchase
• E) direct purchase

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Definitions:

Swell

A term often used to describe a long wave on the water's surface that has traveled a great distance.

Perceived Threat

The subjective interpretation of a potential harm or danger, influencing an individual's response and behavior towards it.

Personality Type

A classification of individuals based on shared psychological traits, often used in personality assessments to understand behavioral tendencies.

Type T

A personality type theory suggesting that individuals with a high tolerance for risk, and seeking novelty and excitement, tend to be thrill-seekers.