________ Is What Drives the Differences That Manifest Themselves in Brand

question 110

Multiple Choice

________ is what drives the differences that manifest themselves in brand equity.

• A) Consumer purchasing power
• B) Consumer knowledge
• C) Consumer income
• D) Brand perception
• E) Brand image

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Definitions:

Voluntary Responses

Actions that are undertaken intentionally and with awareness, as opposed to automatic or reflexive reactions.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the idea that behaviors are influenced by their consequences.

Controlled

In psychology, referring to cognitive processes that require conscious, deliberate thought or processes that are under an individual's deliberate control.

Reinforcement

In behavioral psychology, a process by which a behavior becomes more likely to occur due to the consequence that follows it, can be positive or negative.