When a Firm Looks for New Users in Groups That

question 24

Multiple Choice

When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy.

• A) geographical-expansion
• B) new-market segment
• C) market-penetration
• D) product development
• E) diversification

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Definitions:

Advocate For Change

Someone who actively seeks to promote, support, or effect modifications or reforms in policy, society, or specific issues.

Violent Behavior

Actions that involve physical force intended to hurt, damage, or kill someone or something.

Substance Abuse

The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs, leading to addiction or dependency and various health issues.

Anti-Social Personality Disorder

A mental health condition characterized by a long-term pattern of disregarding or violating the rights of others, often manifesting as hostile or harmful behavior.