A Market Segment's Attractiveness Varies with the Height of Its

question 27

Multiple Choice

A market segment's attractiveness varies with the height of its entry and exit barriers. Which of the following forces as described by Michael Porter would most likely be examined by a marketing manager in the case of the rise of retail giants such as Walmart?

• A) threat of intense segment rivalry
• B) threat of suppliers' growing bargaining power
• C) threat of substitute products
• D) threat of new entrants
• E) threat of buyers' growing bargaining power

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Definitions:

Volley Principle

A theory related to auditory processing, stating that sounds are perceived by the combined efforts of neurons firing in sequence.

Top-Down Processing

Top-down processing is the cognitive process that initiates with our thoughts, which flow down to lower-level functions, such as the senses.

Psychokinesis

The presumed capacity to control or shift objects through mental power, without any physical touch.

Dissociation

A psychological experience in which a person feels disconnected from their thoughts, feelings, memories, or sense of identity.