Marketers Must Be Careful Not to Dilute Their Brands Through

question 90

Essay

Marketers must be careful not to dilute their brands through inappropriate channels. How have Dior and Louis Vuitton, the manufacturers of high-end leather goods, managed its channels to maintain its luxury status.

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Definitions:

Degree Change

The alteration or adjustment in the level or extent of something, often used in the context of academic qualifications or temperature variation.

Social Assistance

Government-provided support aimed at helping individuals and families meet basic needs, such as food, shelter, and healthcare, often targeting those in poverty.

Training

The process of teaching or learning specific skills or behaviors, aimed at improving performance in a current role or preparing for a future role.

Cultural Capital

The non-financial social assets that promote social mobility beyond economic means, such as education, intellect, style of speech, and dress.