Which of the Following Statements Regarding Customer Expectations Is Appropriate

question 86

Multiple Choice

Which of the following statements regarding customer expectations is appropriate for salespeople to remember?

• A) Many relationships fail due to unmet expectations
• B) The higher the customer's expectations, the better, provided the seller can meet or exceed those expectations
• C) Salespeople must be able to manage their customers' expectations
• D) Customer dissatisfaction is often the result of unmet expectations
• E) All of the above are correct
• 5