Which of the Following Statements Regarding Customer Expectations Is Appropriate

question 86

Multiple Choice

Which of the following statements regarding customer expectations is appropriate for salespeople to remember?

• A) Many relationships fail due to unmet expectations
• B) The higher the customer's expectations, the better, provided the seller can meet or exceed those expectations
• C) Salespeople must be able to manage their customers' expectations
• D) Customer dissatisfaction is often the result of unmet expectations
• E) All of the above are correct
• 5

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Definitions:

Ethical Conduct

Adherence to moral principles and standards of behavior in professional and personal actions.

Ethics

Moral principles that govern the behavior of individuals and organizations in conducting their business.

Social Responsibility

Involves businesses engaging in practices that benefit society and the environment beyond what is required by law.

Strategic Plan

A documented course of action outlining an organization's goals and the steps needed to achieve them effectively.