The Following Are Components of a Creative Brief, Except

question 167

Multiple Choice

The following are components of a creative brief, except:

• A) stating which media will be used in the campaign
• B) the objective of the campaign
• C) the target market for the campaign
• D) outlining the message theme

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Definitions:

Mind Map

A visual, holistic form of note taking that starts with the main idea placed in the center of a page and branches out with subtopics through associations and patterns.

Writing Pyramid

A structured approach to writing that organizes information hierarchically, starting with the broadest topic at the base and becoming more specific towards the top.

Stay Focused

The ability or practice of keeping one's attention directed on a task or activity without becoming distracted.

Watch Your Time

A reminder to be aware of and manage one’s time effectively, especially in contexts where time is limited.