The Individual That Negotiates Rates for Space on Billboards and in Magazines

question 89

Multiple Choice

The individual that negotiates rates for space on billboards and in magazines is the:

• A) creative
• B) media planner
• C) media buyer
• D) client

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Definitions:

Binding Legal Effect

Describes an agreement or action that is legally enforceable in a court of law.

Administrative Agencies

Governmental bodies responsible for enforcing laws and regulations within specific areas of expertise and jurisdiction.

Investigations

Systematic inquiries or examinations to discover and examine facts or information, typically to resolve issues or cases.

Legislatures

The governing bodies responsible for making laws in a state or country.