Companies Use Interactive Marketing to Accomplish All of the Following

question 75

Multiple Choice

Companies use interactive marketing to accomplish all of the following objectives, except:

• A) generate sales
• B) enhance brand loyalty
• C) build an e-mail list
• D) develop sponsorship programs

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Definitions:

Investors

Individuals or institutions that commit capital with the expectation of receiving financial returns.

Government

The system by which a community, state, or nation is governed, responsible for making and enforcing laws, managing public resources, and protecting citizen rights.

Managers

Managers are individuals in an organization responsible for directing and overseeing the work of a group of people towards achieving business goals.

Sole Proprietorship

A sole proprietorship where the business and the owner are legally considered the same entity, operated by only one person.