In Using RFM Analysis to Determine Which Customers Are Most

question 185

Multiple Choice

In using RFM analysis to determine which customers are most likely to make a future purchase,the value with the most impact is the:

• A) recency
• B) frequency
• C) monetary
• D) the one that has the highest value

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Definitions:

Recover Slowly

The process of gradually returning to a state of health or normality after illness or adversity.

Injuries

Physical harm or damage to the body caused by accidents, falls, hits, weapons, or other external forces.

Illnesses

Health conditions characterized by alterations in bodily functions, typically manifesting with specific signs and symptoms and affecting an individual's well-being.

Antidepressant Medication

Medicines designed to alleviate symptoms of depression by adjusting chemical imbalances of neurotransmitters in the brain.