What Is the First Step in Segmenting a Market

question 179

Multiple Choice

What is the first step in segmenting a market?

• A) Set the segmentation goals
• B) Choose a basis or bases for segmenting the market
• C) Select a market or product category for study
• D) Profile and analyze segments
• E) Select target markets

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Definitions:

Economic Growth

An increase in the production of goods and services in an economy over time, typically measured as the percentage increase in real GDP.

Inflation

The pace at which the overall price level for goods and services increases, diminishing the buying power.

Value Of Assets

The worth of a company's or individual's possessions, measured in monetary terms.

Loss

A financial condition where expenses exceed revenues, leading to a negative profit.