A Market Segmentation Approach That Focuses on the Benefits of the Product

question 19

Multiple Choice

A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:

• A) demographic segmentation
• B) psychographic segmentation
• C) benefit segmentation
• D) usage segmentation

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Definitions:

Manufacturing Process

The series of steps through which raw materials are transformed into a final product, involving both physical or chemical procedures.

Direct Costs

Expenses that can be directly attributed to the production of specific goods or services, such as raw materials and labor.

Cost Object

Any item for which costs are separately measured and assigned, including products, services, projects, or departments.

Product Costs

The total costs involved in manufacturing a product, which include direct materials, direct labor, and manufacturing overhead.