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Discuss the Steps Involved in the AIDA Model of Outlining

question 23

Essay

Discuss the steps involved in the AIDA model of outlining promotional goals. How does IMC strategy shift from one step to the next in the model? How does the important of various promotional elements vary across the steps?


Definitions:

Earn Income

The process of receiving money as payment for work performed, or from investments.

B2C Marketing

Business-to-Consumer marketing, which focuses on selling products and services directly to individual customers.

Place Element

One of the four Ps in the marketing mix, referring to the strategies and processes used to make the product or service available to the target customer.

Marketing Mix

A blend of several marketing elements—including product, price, place, and promotion—used to market and sell a product effectively.

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