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Scenario 6-1
A group that calls itself Adbusters has a site on the World Wide Web. The site contains many pages that address issues of consumption and culture, media practices and corporate responsibilities. For example, "the momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. (http://www.adbusters.org/home/)
-(Scenario 6-1) Some of the statements made by Adbusters echo the words of advertising historian Stephen Fox when he wrote, "One may build a compelling case that American culture is--beyond redemption--money-mad, hedonistic, superficial and rushing needlessly down a track called Progress." Fox concluded that
Environmental Factors
External elements such as climate, geography, and pollution that can influence living organisms and their development.
Down Syndrome
A genetic disorder caused by the presence of all or part of a third copy of chromosome 21, characterized by developmental and intellectual delays.
Phenylketonuria
A genetic disorder characterized by the body's inability to break down the amino acid phenylalanine, leading to harmful levels in the body.
Phenylalanine
An essential amino acid important in the biosynthesis of proteins.
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