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The book describes three distinct challenges that complicate the execution of advertising in international settings. The three challenges that must be overcome are
Habits
Regular behaviors or practices that are performed automatically, often without conscious thought.
Autism Spectrum Disorder
A developmental disorder characterized by challenges with social skills, repetitive behaviors, speech, and nonverbal communication, presenting a wide range of skills and impairments.
Social Scripts
Standardized scenarios and behaviors expected in specific social settings or situations.
Dentist Appointment
A scheduled visit to a dental care professional for the examination, diagnosis, prevention, or treatment of oral health issues.
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