A Flanker Brand Is the Use of a New Brand

question 33

True/False

A flanker brand is the use of a new brand name to identify a product marketed with another company.

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Definitions:

E-marketplaces

Virtual platforms where buyers and sellers meet to exchange goods, services, or information.

Trading Community

A group of individuals or entities engaged in buying, selling, or exchanging goods and services among themselves.

Private Exchanges

Marketplaces operated by private entities where goods, services, or financial instruments are traded mostly between members.

Organizational Buyers

Entities such as businesses, governments, and institutions that purchase products or services for their own use, for resale, or for production purposes.