In Terms of the Creative Brief, the Support Takes the Form

question 78

True/False

In terms of the creative brief, the support takes the form of facts that substantiate the message theme.

---

Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.

Universal Needs

Universal needs refer to basic human requirements that are common across different cultures and societies, such as food, shelter, safety, love, and esteem.

Culture

A complex system of shared values, traditions, norms, customs, arts, history, folklore, and institutions that characterizes a particular group or society.

McClelland's Model

A psychological theory which states that the needs for achievement, power, and affiliation significantly influence human motivation and behavior.