A Consumer in a Bad Mood Tends to Judge Things

question 18

Multiple Choice

A consumer in a bad mood tends to judge things negatively. When the value of a target, such as a product, is influenced in a consistent way by one's mood, this is called _____.

• A) equity theory
• B) affect-based judgments
• C) situation involvement
• D) visceral responsiveness
• E) mood-congruent judgments

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Definitions:

Nerve Impulses

Electrical signals that travel along neurons to transmit information throughout the nervous system.

Postmortem

Analysis or examination conducted after death, often referring to autopsies or evaluations to determine cause of death.

Abnormalities

Deviations from the normal morphology, physiology, or behavior in organisms, often indicating a disorder or disease.