Comcast, the Cable Television Provider, Now Offers Internet and Phone

question 33

Multiple Choice

Comcast, the cable television provider, now offers Internet and phone services to its customers. Comcast is trying to increase the portion of customers' expenditures spent with their company. Therefore, Comcast is attempting to increase its _____.

• A) market share
• B) customer share
• C) competitive intensity
• D) share price
• E) shareholders

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Definitions:

Psychic Energy

A concept in psychoanalytic theory referring to the force, derived from instinctual biological drives, that motivates human behavior and mental activities.

Defense Mechanisms

Defense methods operated on an unconscious level to prevent anxiety linked with thoughts or emotions considered unsuitable.

Repression

A defense mechanism where distressing thoughts, memories, or impulses are excluded from consciousness.

Oedipus Conflict

A psychoanalytic theory, introduced by Freud, describing a child's feelings of desire for the opposite-sex parent and jealousy toward the same-sex parent.