DuPont Commissioned Marketing Studies to Uncover Personal Pillow Behavior for Its

question 137

Multiple Choice

DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry

• A) Price
• B) People not wanting to give up their old pillows
• C) The smell associated with polyester
• D) The lack of a favorable reputation in the industry
• E) Competition from China

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Definitions:

Goods In Bailment

Purchased goods that are in some kind of storage under the control of a third party, such as a warehouseman.

Storage

The action or method of storing goods, data, or information for future use.

Physical Possession

The actual holding or control of property, as opposed to constructive possession which is the legal right to control.

Insurable Interest

The legitimate interest or stake a policyholder must have in the subject matter of the insurance policy, such that they would suffer financial loss or damage from its harm or destruction.