When a Firm Uses an Established Brand to Introduce a New

question 150

Multiple Choice

When a firm uses an established brand to introduce a new product,it is called a________.

• A) subbrand
• B) brand value
• C) brand extension
• D) brand mix
• E) brand posture

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Definitions:

Caldarium

The hot-bath section of a Roman bathing establishment.

Triclinium

The dining room of a Roman house, characterized by three couches around a central table, used for reclining at meals.

Forum of Augustus

An ancient Roman square, built by Emperor Augustus, that included the Temple of Mars Ultor in Rome.

Parthenon

An ancient Greek temple dedicated to the goddess Athena, located on the Acropolis in Athens, notable for its classical Doric architecture.