When Consumers Respond to Such Questions as "What Is the Main

question 61

Multiple Choice

When consumers respond to such questions as "What is the main message you get from this ad" or "How does this ad make you feel" you are using what communication-effect research method

• A) Opinion testing
• B) Laboratory testing
• C) Portfolio testing
• D) Copy testing
• E) Consumer feedback method

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Definitions:

Reader

A person who reads or is the intended recipient of written or printed material.

Claim Denial

A response from an insurance company or another entity that refuses a request for payment or benefits based on certain terms or conditions.

Effective Features

Characteristics or components of a product, system, or service that significantly contribute to its effectiveness, utility, or performance.

Constructive Criticism

Feedback given in a positive manner aimed at improving someone's performance or work quality, focusing on specific issues and offering solutions.