For Many Salespeople, the Core Products That They're Selling Provide

question 60

Multiple Choice

For many salespeople, the core products that they're selling provide the same features and benefits as those of their competitors. Which of the following statements is true regarding this sort of competitive environment?

• A) The best way to build long-term relationships is to offer the lowest price.
• B) The best way to build long-term relationships is to offer superior service quality.
• C) Competing on price produces customers who are price loyal and, consequently, difficult to keep.
• D) This sort of competitive environment is rare.
• E) Both b and c are correct.

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Definitions:

Marginal Means

The average value of a variable across different levels of another variable, often used in the context of factorial designs or ANOVA.

Significant Main Effect

In statistical analysis, a main effect is considered significant if the differences within groups are larger than would be expected by chance alone.

Crime Area

A geographic location or zone that has a higher incidence of criminal activities compared to others.

Marginal Mean

The average value of a variable in a dataset, keeping other variables constant.