In the Business Buying Process, What Is the Term for a Procedure

question 100

Multiple Choice

In the business buying process, what is the term for a procedure for evaluating suppliers and products that incorporates weighted averages across desired characteristics?

• A) request for proposal
• B) multiattribute model
• C) sequential revision process
• D) supplier evaluation system

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Definitions:

Laptop

A portable personal computer with a clamshell form factor, suitable for mobile use and equipped with a keyboard and screen.

Id

In psychoanalytic theory, a part of the mind that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Ego

The part of the psyche that mediates between the conscious, the unconscious, and reality, functioning in both conscious thought and behavior regulation.

Superego

Part of Freud's psychoanalytic theory, representing the moral component of the personality, which incorporates social standards and values.