In Evaluating Business Buying Decisions, What Are the Augmented Features

question 103

Multiple Choice

In evaluating business buying decisions, what are the augmented features and characteristics included in the total market offering that go beyond buyer expectations and have a significant positive impact on customer satisfaction called?

• A) delighter attributes
• B) functional attributes
• C) psychological attributes
• D) must-have attributes

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Definitions:

Direct Materials

Components that are directly associated with the creation of a specific product.

Direct Labor

The labor costs directly attributable to the production of goods or services, which includes wages paid to workers who physically produce the product.

Manufacturing Overhead

All costs related to the production process that are not direct materials or direct labor, known as indirect expenses.

Period Costs

Expenses that are not directly tied to production activity and are expensed in the period they are incurred.