Examlex
According to the textbook, what is the term for the use of statistics, testimonials, or case histories to support product claims?
Multidomestic Strategy
A strategy that customizes products and advertising to best fit local needs.
Geocentric View
An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.
Transnational Strategy
A strategy that seeks efficiencies of global operations with attention to local markets.
Mutual Benefit
A situation or agreement where all parties involved gain advantages or profits.
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