According to the Textbook, What Is the Term for the Process

question 3

Multiple Choice

According to the textbook, what is the term for the process of placing existing customers and prospects into categories based on their sales potential?

• A) territory analysis
• B) account classification
• C) portfolio analysis
• D) customer relationship management

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Definitions:

Population

The entire pool from which a statistical sample is drawn and to which we seek to generalize our results in a study.

Microwave Ovens

Electrical appliances that use microwave radiation to heat or cook food quickly through dielectric heating.

Parameter

A numerical characteristic of a statistical population, such as mean or standard deviation, that describes an aspect of the population.

Statistic

A numerical characteristic derived from a sample, used to estimate aspects of a population.