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In the introduction to Chapter 11, what did Steve Chandler suggest was the number one job of a sales manager?
High-Profile Clients
Customers or clients with a significant public profile, influence, or importance.
Human Truth
Fundamental insights into human behavior and values that are consistent over time and across cultures.
Planning Process
A systematic series of actions directed towards achieving a specific goal or objective.
Advertising Campaign
A series of coordinated marketing efforts, utilizing various media channels over a specific timeframe, designed to achieve particular objectives.
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