Which of the Following Is False with Regards to Customer

question 5

Multiple Choice

Which of the following is false with regards to customer relationship management (CRM) ?

• A) Effective implementation of a CRM strategy requires an appropriate business philosophy.
• B) CRM requires a customer-centric business philosophy.
• C) CRM applications can enable effective customer relationship management.
• D) Effective implementation of a CRM strategy requires integrated cross-functional business processes.
• E) Successful firms tend to focus on the CRM technology first and then try to adapt their strategy, philosophy, process and capability to fit the technology.

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Definitions:

Sexually Transmitted Diseases (STDs)

Infections transmitted through sexual contact, caused by bacteria, viruses, or parasites.

Proportion

A numerical ratio or fraction that expresses the relationship between a part and the whole.

Ectoparasitic Infection

An infection or infestation caused by parasites that live on the outer surface of the host's body, such as fleas, lice, or ticks.

Pediculosis Pubis

An infestation of the pubic hair and skin with pubic lice, leading to itching and redness.