An Approach Using ________ Analytics Involves Determining the Optimal Level

question 40

Multiple Choice

An approach using ________ analytics involves determining the optimal level of marketing-relevant factors for a specific context by considering how adjusting their levels in varying ways will impact different marketing outcomes.

• A) descriptive
• B) predictive
• C) prescriptive
• D) diagnostic
• E) determinant

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Definitions:

GDP

GDP, or Gross Domestic Product, represents the entire value of goods and services produced within a nation's boundaries during a certain time frame.

Net Exports

The value of a country's total exports minus its total imports; a positive number indicates a trade surplus, and a negative number indicates a trade deficit.

Consumption

The use of goods and services by households.

National Income

The total value of all goods and services produced by a country's economy over a specific period, including foreign income.